The everlasting battle between these two font types is legendary. Here are some key elements of modern business fonts today. Thankfully, if you examine certain trends in contemporary logo fonts, you may be able to identify what will work the best in your favor. You’re truly only restricted by your own imagination (assuming you’re in line with what works in your industry). There’s a bittersweet nature to just how limitless the options are when it comes to logo and font pairings. Instead, you need to consider a more comprehensive list of elements to make sure that your messaging aligns with the rest of your branding.Īnd then you want to make sure it’s pretty. (Here’s looking at you blue wave effect.)
Unfortunately, you don’t have the same autonomy for your brand in picking the coolest WordArt effect as you did for your fourth grade science project. Fonts have the power to reflect your brand’s identity, personality, industry, and so much more.
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